1. is ‘Demons’ a music video or a short film?
We very much see ‘Demons’ as an experimental short film. ‘Demons’ uses abstraction and symbols to underpin the story. As the story is told from her perspective, in her voice, we approached the film concept with the aesthetic style of a music video. We wanted the audience to discover new details with repeated viewing, so we included layers of detail to deepen the narrative.
2. why the focus on mental illness?
When we were developing the storyline, mental illness surfaced as a central idea within several of the narrative approaches we were exploring. We chose to further emphasize her mental illness, because it made the story more interesting to us.
3. what was your inspiration?
When Odette was writing the song, she imagined the protagonist was a mad old woman, living in a castle, obsessed with a pianist. As we developed the film concept, we envisioned the protagonist as a young, in love Miss Havisham (Great Expectations), before she was jilted by her lover. We felt a struggle with mental illness fit a more contemporary reinterpretation of her relationship, and wondered how her story might unfold differently. The lyrics of the song become a moment of lucidity, as she reflects on the love of her life, and the lack of control she feels.
4. who is Miss O?
Miss O is a Belgian-Italian music duo consisting of Odette di Maio, an Italian singer-songwriter; and Jan de Block, a Belgian composer and producer. Odette’s lyrics are about spirituality, dreams and connecting to other worlds, combined with Jan’s delicate sounds – often just the simplicity of a piano.
5. who is Janine Ramlochan and gngha.media?
Janine Ramlochan is an lndo-Caribbean Canadian video installation artist. Her artistic process is similar to painting with video — applying layers, playing with texture and abstraction to create visual rhythm. gngha.media is a research and production studio housing Janine’s artistic work.
6. how did the collaboration between Miss O and gngha.media begin?
Through a mutual admiration of each other’s aesthetic approach, we began discussions for a potential collaboration in late 2013. We had similar ideas on visualizing ‘Demons’ and began building the storyline together. The journey in realizing this project became a very organic process where we continuously built on each others ideas.